Keywords
Every article starts from a keyword.
Polaris Oposiciones is an exam-prep brand that launched out of Ucademy, an ed-tech startup with 30+ exam-prep courses.
Each of Polaris's 30+ exam-prep courses has a different audience. The goal: unbranded SEO traffic through blog posts and resources that actually helped students, at a volume and consistency that was hard to sustain by hand.
30+ exam-prep courses, each with a different audience
I built an AI system that turns keywords into a briefing, cross-references our knowledge base on lead behaviour, and drafts the article. Academic directors and teachers then review it and add their own notes and subject expertise.
Every article starts from a keyword.
The system turns the keyword into a briefing.
It cross-references our knowledge base on lead behaviour.
It drafts the article.
Academic directors and teachers review it and add their own notes and subject expertise.
75 sales from organic search in 6 months, 100K+ impressions in 4 months, 50+ blog posts published, and around 8 hours of work saved every week. We also got to build a copywriting system that works almost autonomously and has the additional value of real humans who are the subject matter experts.
