01
SEO content
Answer real user searches.
Polaris Oposiciones is an exam-prep brand that launched out of Ucademy, an ed-tech startup with 30+ exam-prep courses.
Polaris Oposiciones launched out of Ucademy, an ed-tech startup with 30+ exam-prep courses. The brand team had to stay consistent across YouTube, Instagram, and TikTok, with valuable content for every course, all while still running ads, nurturing sequences, copywriting, SEO/GEO projects, and sales materials.
At the same time, still running
We built the strategy around three pillars: SEO content, entertainment, and branding. The goal was to answer real user searches, add value through information and entertainment, and reinforce the brand's core values.
Answer real user searches.
Add value through information and entertainment.
Reinforce the brand's core values.
Six months after launch, social media brought 16 sales in a single month. In the first 5 months, 100% organic: 150+ posts, 5,000+ interactions, and 47K accounts reached on Instagram alone. We also built a social media system that connects with the SEO strategy and generates organic leads.
