Making a global brand sound Spanish

InstagramGen ZOrganic only

Pizza Hut España on Instagram

Pizza Hut post: Ya sabes qué toca este miércoles

Pizza Hut post: 2 pizzas medianas por 8,95 euros cada una

Pizza Hut story: Antes de la pizza, empieza con algo irresistible

Who is Pizza Hut España?

Pizza Hut España is the Spanish presence of Pizza Hut, a global pizza brand, and its target audience on social media is Gen Z.

The situation

Pizza Hut's Instagram barely posted, mostly republishing international campaign flyers. Their target was Gen Z, but they were reaching an older audience, and paid media wasn't an option.

InstagramBarely posted

ContentMostly international campaign flyers

TargetGen Z

Actually reachingAn older audience

Paid mediaWasn't an option

The system

We built a full organic strategy around two pillars: teaching people about their products and campaigns, and Gen Z entertainment through memes. We got hands-on, filming in stores ourselves to make it feel authentic.

Pizza Hut post: La irresistible Masa Rolling

Product and campaign education

Teaching people about Pizza Hut's products and campaigns.

Gen Z entertainment

Entertainment through memes.

Hands-onFilming in stores ourselves, to make it feel authentic.

Gen Z entertainment we produced for Instagram

The result

+193%impressions, monthly average, in the first three months

+132%reach, monthly average, in the first three months

In the first three months: +193% impressions, +132% reach, both measured as monthly averages. We also created an account that felt more authentic to the public the brand was trying to reach.

People in my team

Paulina Espinoza

Social Media Manager who worked along with me to produce the content.

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